SEO Curriculum

SEO

History of SEO

1997: Term “SEO” first used, focusing on keywords and meta tags.
2000s: Google dominates with PageRank, backlinks, and content quality as ranking factors.
2010s: SEO adapts to mobile-first, local search, and major algorithm updates (Panda, Penguin, Hummingbird).
Evolution: Shifted from keyword stuffing to user-focused strategies with technical SEO, content quality, site speed, and AI-driven search.
Current use: Essential for businesses to boost online visibility, drive organic traffic, and build brand authority.

Module 1: Introduction to Illustrator

  • Vector vs Raster graphics
  • Illustrator interface & workspace
  • Artboards and document setup
  • Navigation and zooming techniques
  • File formats (AI, EPS, PDF, SVG)

Module 2: Basic Tools & Shapes

  • Selection and Direct Selection tools
  • Drawing basic shapes (rectangle, ellipse, polygon, star)
  • Transform tools (scale, rotate, reflect, shear)
  • Pathfinder and shape builder
  • Align, distribute, and smart guides

Module 3: Working with Paths & Pen Tool

  • Understanding anchor points and handles
  • Drawing with the Pen tool
  • Curves and Bezier paths
  • Editing paths and anchor points
  • Using curvature and pencil tools

Module 4: Color & Appearance

  • Fill, stroke, and swatches
  • Gradients and gradient mesh
  • Patterns and textures
  • Color guides and Adobe Color themes
  • Appearance panel and graphic styles

Module 5: Typography & Text

  • Point type vs Area type
  • Character and paragraph formatting
  • Text on a path
  • Type effects and warping
  • Creating and editing fonts (basic intro)

Module 6: Advanced Drawing & Illustration

  • Layers and sub-layers
  • Brushes (calligraphic, scatter, art, pattern, bristle)
  • Symbols and symbol sprayer
  • Image trace and live paint
  • Perspective grid and 3D basics

Module 7: Working with Images & Effects

  • Placing and linking images
  • Clipping masks
  • Opacity masks and transparency
  • Blend tool and gradient blends
  • Effects (distort, stylize, warp, etc.)

Module 8: Workflow & Productivity

  • Custom workspaces
  • Actions and scripts
  • Recolor artwork tool
  • Libraries and Creative Cloud sync
  • Integration with Photoshop, InDesign, After Effects

Module 9: Exporting & Output

  • Saving for print, web, and mobile
  • Export formats (PNG, JPG, SVG, PDF)
  • Resolution and artboard exports
  • Preparing files for printers and clients
  • Packaging Illustrator files

Module 10: Projects & Practice

  • Logo design project
  • Business card or branding design
  • Poster or flyer design
  • Icon set design
  • Illustrated artwork project
  • Portfolio project

Why Learn Adobe Illustrator?

SEO (Search Engine Optimization) is the foundation of online visibility. Learning it helps you optimize websites to rank higher on search engines, attract organic traffic, and improve user experience. It’s widely used in digital marketing, e-commerce, content creation, and business growth—making it an essential skill for marketers, entrepreneurs, and anyone looking to succeed online.

Future Scope After Learning Adobe Illustrator

The future scope of SEO is very promising as businesses increasingly rely on digital presence to reach their customers. By mastering SEO, you can pursue careers as an SEO Executive, SEO Specialist, Digital Marketing Analyst, SEO Manager, or SEO Consultant, with opportunities in industries such as e-commerce, IT, media, travel, education, and healthcare. Its role in driving organic traffic, building brand visibility, and adapting to emerging trends like AI-driven search, voice optimization, and mobile-first indexing ensures strong global career growth for students, professionals, and entrepreneurs.

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