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SEO Curriculum
History of SEO
1997: Term “SEO” first used, focusing on keywords and meta tags.
2000s: Google dominates with PageRank, backlinks, and content quality as ranking factors.
2010s: SEO adapts to mobile-first, local search, and major algorithm updates (Panda, Penguin, Hummingbird).
Evolution: Shifted from keyword stuffing to user-focused strategies with technical SEO, content quality, site speed, and AI-driven search.
Current use: Essential for businesses to boost online visibility, drive organic traffic, and build brand authority.
Module 1: Introduction to SEO
- What is SEO & why it’s important
- Search engine working (crawling, indexing, ranking)
- Types of SEO: On-page, Off-page, Technical
- Black Hat vs White Hat SEO
- SERP (Search Engine Results Pages) overview
- SEO vs SEM vs PPC
Module 2: Keywords Research & Analysis
- Importance of keywords in SEO
- Types of keywords: Short-tail, Long-tail, LSI, Transactional, Informational, Navigational
- Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest)
- Keyword intent & search volume analysis
- Competitor keyword research
- Keyword mapping to web pages
Module 3: On-Page SEO
- Title tags, Meta descriptions, Header tags (H1–H6)
- SEO-friendly URLs
- Image optimization (alt tags, file names, compression)
- Internal linking strategies
- Keyword placement & density
- Schema Markup (Structured Data)
- Content optimization for E-E-A-T
- User experience & engagement signals
Module 4: Technical SEO
- Website crawling & indexing
- Robots.txt & XML sitemap creation
- Canonical tags & duplicate content issues
- Page speed optimization (Core Web Vitals)
- Mobile-first indexing & responsive design
- HTTPS, SSL & site security
- URL structure & site architecture
- Google Search Console setup & monitoring
- Common technical errors (404, 301, 302, redirect chains)
Module 5: Off-Page SEO
- Backlink basics (DoFollow vs NoFollow)
- Link building strategies (guest posting, broken link building, outreach, digital PR)
- Social bookmarking & directories
- Blog commenting, forum participation
- Influencer outreach & partnerships
- Local citations & NAP consistency
- Measuring backlink quality (DA, PA, spam score)
Module 6: Local SEO
- Google Business Profile setup & optimization
- Local citations & directory listings
- Reviews & ratings management
- Local keyword targeting
- Map pack ranking factors
- Voice search optimization for local queries
Module 7: Content Marketing & SEO
- Role of content in SEO
- SEO content strategy (blogs, pillar pages, topic clusters)
- Copywriting for SEO
- Content audit & gap analysis
- Video SEO (YouTube optimization)
- Voice search & conversational content
- AI tools in SEO content writing
Module 8: SEO Tools & Analytics
- Google Search Console
- Google Analytics 4 (GA4)
- Bing Webmaster Tools
- Ahrefs, SEMrush, Moz, Ubersuggest
- Screaming Frog SEO Spider
- PageSpeed Insights, GTmetrix
- Keyword tracking tools
- Rank tracking & reporting
Module 9: Advanced SEO Strategies
- Advanced link building (Digital PR, skyscraper technique)
- Featured snippets & People Also Ask optimization
- International SEO (hreflang, geo-targeting)
- E-commerce SEO (Shopify, WooCommerce, Magento)
- SEO for apps (ASO – App Store Optimization)
- AI & SEO (ChatGPT, Bard, AI-generated content risks)
- SEO in 2025 trends (Search Generative Experience, zero-click searches)
Module 10: SEO Auditing & Reporting
- What is an SEO audit & why it’s needed
- Step-by-step SEO audit process
- Tools for auditing (Ahrefs, SEMrush, Screaming Frog)
- Identifying technical, on-page, and off-page issues
- Creating SEO reports for clients/managers
- KPIs & metrics to track (CTR, impressions, conversions, ROI)
Practical Projects
- Perform a complete SEO audit of a website
- Research & implement a keyword strategy
- Optimize an existing webpage/blog post for SEO
- Create & optimize a Google Business Profile
- Build a backlink profile using white-hat techniques
- Generate & interpret SEO reports
Why Learn Adobe Illustrator?
SEO (Search Engine Optimization) is the foundation of online visibility. Learning it helps you optimize websites to rank higher on search engines, attract organic traffic, and improve user experience. It’s widely used in digital marketing, e-commerce, content creation, and business growth—making it an essential skill for marketers, entrepreneurs, and anyone looking to succeed online.
Future Scope After Learning Adobe Illustrator
The future scope of SEO is very promising as businesses increasingly rely on digital presence to reach their customers. By mastering SEO, you can pursue careers as an SEO Executive, SEO Specialist, Digital Marketing Analyst, SEO Manager, or SEO Consultant, with opportunities in industries such as e-commerce, IT, media, travel, education, and healthcare. Its role in driving organic traffic, building brand visibility, and adapting to emerging trends like AI-driven search, voice optimization, and mobile-first indexing ensures strong global career growth for students, professionals, and entrepreneurs.
