Social Media Marketing Curriculum

SMM

History of Social Media Marketing

2004: Facebook launches, marking the beginning of mainstream social media platforms for public and business use.
2010s: Businesses begin leveraging platforms like Facebook, Twitter, Instagram, and LinkedIn for brand promotion and customer engagement.
2018: Rise of influencer marketing, video content, and advanced advertising tools across major platforms.
Evolution: Enhanced with data analytics, AI-driven targeting, content scheduling, automation tools, and multi-platform integration.
Current use: Widely used by marketers, brands, and content creators to build awareness, engage audiences, drive traffic, and generate leads through paid and organic strategies across platforms like Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.

Module 1: Introduction to Illustrator

  • Vector vs Raster graphics
  • Illustrator interface & workspace
  • Artboards and document setup
  • Navigation and zooming techniques
  • File formats (AI, EPS, PDF, SVG)

Module 2: Basic Tools & Shapes

  • Selection and Direct Selection tools
  • Drawing basic shapes (rectangle, ellipse, polygon, star)
  • Transform tools (scale, rotate, reflect, shear)
  • Pathfinder and shape builder
  • Align, distribute, and smart guides

Module 3: Working with Paths & Pen Tool

  • Understanding anchor points and handles
  • Drawing with the Pen tool
  • Curves and Bezier paths
  • Editing paths and anchor points
  • Using curvature and pencil tools

Module 4: Color & Appearance

  • Fill, stroke, and swatches
  • Gradients and gradient mesh
  • Patterns and textures
  • Color guides and Adobe Color themes
  • Appearance panel and graphic styles

Module 5: Typography & Text

  • Point type vs Area type
  • Character and paragraph formatting
  • Text on a path
  • Type effects and warping
  • Creating and editing fonts (basic intro)

Module 6: Advanced Drawing & Illustration

  • Layers and sub-layers
  • Brushes (calligraphic, scatter, art, pattern, bristle)
  • Symbols and symbol sprayer
  • Image trace and live paint
  • Perspective grid and 3D basics

Module 7: Working with Images & Effects

  • Placing and linking images
  • Clipping masks
  • Opacity masks and transparency
  • Blend tool and gradient blends
  • Effects (distort, stylize, warp, etc.)

Module 8: Workflow & Productivity

  • Custom workspaces
  • Actions and scripts
  • Recolor artwork tool
  • Libraries and Creative Cloud sync
  • Integration with Photoshop, InDesign, After Effects

Module 9: Exporting & Output

  • Saving for print, web, and mobile
  • Export formats (PNG, JPG, SVG, PDF)
  • Resolution and artboard exports
  • Preparing files for printers and clients
  • Packaging Illustrator files

Module 10: Projects & Practice

  • Logo design project
  • Business card or branding design
  • Poster or flyer design
  • Icon set design
  • Illustrated artwork project
  • Portfolio project

Why Learn Social Media Marketing?

Learning Social Media Marketing is essential in today’s digital-first world, where billions of people actively use platforms like Instagram, Facebook, LinkedIn, and TikTok every day. It enables businesses to connect directly with their target audiences, build strong brand identities, and drive engagement through meaningful content. With advanced targeting options, real-time analytics, and cost-effective ad solutions, social media marketing helps you create high-impact campaigns that generate leads and boost sales. As a highly sought-after skill, it opens doors to roles like Social Media Manager, Content Strategist, Digital Marketing Executive, and Community Manager, offering vast career opportunities in marketing agencies, startups, e-commerce, and global brands.

Future Scope After Learning Social Media Marketing?

The future scope of Social Media Marketing (SMM) is incredibly promising as social platforms continue to evolve and dominate digital communication. By mastering SMM, you can build a career as a Social Media Manager, Content Creator, Digital Marketing Strategist, Influencer Marketing Specialist, or Brand Manager. Opportunities abound across industries such as entertainment, retail, technology, healthcare, and hospitality. With the rise of AI-driven content creation, video marketing, social commerce, and data analytics, SMM professionals are increasingly vital for driving brand growth and customer engagement. This dynamic field offers strong global career growth and diverse paths for both creative and analytical talents.

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