Social Media Marketing Curriculum

SMM

History of Social Media Marketing

2004: Facebook launches, marking the beginning of mainstream social media platforms for public and business use.
2010s: Businesses begin leveraging platforms like Facebook, Twitter, Instagram, and LinkedIn for brand promotion and customer engagement.
2018: Rise of influencer marketing, video content, and advanced advertising tools across major platforms.
Evolution: Enhanced with data analytics, AI-driven targeting, content scheduling, automation tools, and multi-platform integration.
Current use: Widely used by marketers, brands, and content creators to build awareness, engage audiences, drive traffic, and generate leads through paid and organic strategies across platforms like Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.

Module 1: Introduction to Social Media Marketing

  • What is Social Media Marketing (SMM)?
  • Importance of SMM in digital marketing
  • Social media ecosystem (Facebook, Instagram, LinkedIn, Twitter/X, YouTube)
  • Social media algorithms explained
  • Organic vs Paid social media marketing
  • Current SMM trends (AI, short-form videos, influencer marketing)

Module 2: Social Media Strategy & Planning

  • Defining social media goals (awareness, engagement, leads, sales)
  • Identifying target audience (buyer personas, demographics, psychographics)
  • Social media audit of competitors
  • Creating a social media calendar & posting schedule
  • Integrating SMM with SEO, SEM, and email marketing
  • Social media content pillars & brand voice

Module 3: Content Creation for Social Media

  • Types of content (images, videos, carousels, reels, stories, live sessions, polls)
  • Visual design basics (Canva, Photoshop, Figma)
  • Video creation & editing (CapCut, Premiere Pro, InShot)
  • Copywriting for social media (captions, CTAs, hashtags)
  • Memes & trends for brand engagement
  • Content curation vs content creation
  • User-generated content (UGC) strategies

Module 4: Facebook & Instagram Marketing

  • Setting up business pages & profiles
  • Facebook Business Suite & Meta Business Manager
  • Facebook Groups & Communities marketing
  • Instagram profile optimization (bio, highlights, reels, guides)
  • Content strategies for Facebook & Instagram
  • Facebook Ads & Instagram Ads setup (campaign structure, targeting, placements)
  • Ad creatives: images, videos, carousel, collection ads
  • Facebook Pixel & conversion tracking

Module 5: LinkedIn Marketing

  • Optimizing LinkedIn personal & company profiles
  • LinkedIn content strategy (thought leadership, articles, documents, polls)
  • LinkedIn groups & community engagement
  • LinkedIn Ads: Sponsored Content, InMail, Text Ads, Carousel Ads
  • B2B lead generation strategies on LinkedIn

Module 6: Twitter (X) Marketing

  • Twitter profile setup & optimization
  • Twitter content strategy (threads, polls, spaces)
  • Twitter Ads: Promoted Tweets, Follower Campaigns, Trends
  • Building authority & engagement on Twitter
  • Using Twitter for customer support & PR

Module 7: YouTube & Video Marketing

  • YouTube channel setup & optimization
  • Types of videos (explainer, how-to, vlogs, shorts, live streams)
  • YouTube SEO (titles, descriptions, tags, thumbnails)
  • YouTube Ads: Skippable, Non-skippable, Bumper, Discovery
  • Monetization & YouTube Partner Program
  • Video content repurposing for other platforms

Module 8: Influencer & Community Marketing

  • What is influencer marketing?
  • Types of influencers (nano, micro, macro, celebrity)
  • Finding & collaborating with influencers
  • Influencer outreach strategies
  • Building & managing online communities
  • Brand ambassador programs

Module 9: Paid Social Media Advertising

  • Introduction to paid campaigns (CPC, CPM, CPA, ROAS)
  • Audience targeting (demographics, interests, behaviors, custom audiences, lookalikes)
  • Retargeting campaigns on social media
  • Budgeting & bid strategies for paid ads
  • Ad testing (A/B testing, creative optimization)
  • Funnel strategy (awareness → consideration → conversion)

Module 10: Social Media Analytics & Reporting

  • Social media KPIs (reach, impressions, engagement, CTR, conversions, ROI)
  • Facebook Insights, Instagram Insights, LinkedIn Analytics, Twitter Analytics
  • Google Analytics integration with social media campaigns
  • Social media reporting dashboards (Looker Studio, Sprout Social, Hootsuite)
  • Measuring ROI & attribution for social campaigns

Module 11: Social Media Management Tools

  • Scheduling tools (Buffer, Hootsuite, Later, SocialBee)
  • Content discovery tools (BuzzSumo, Feedly, Quora)
  • Competitor analysis tools (Social Blade, Sprout Social, Brandwatch)
  • Monitoring & listening tools (Mention, Brand24)
  • AI tools for SMM (ChatGPT, Jasper, Lumen5)

Module 12: Advanced SMM Strategies

  • Viral marketing strategies
  • Trend-jacking & real-time marketing
  • Social commerce (Facebook Shops, Instagram Shopping)
  • Storytelling for social media brands
  • Crisis management on social media
  • AI-driven personalization in social ads
  • Future of SMM (AR/VR, metaverse marketing, AI automation)

Practical Projects

  • Create a 30-day social media content calendar
  • Run a Facebook & Instagram Ads campaign
  • Optimize a LinkedIn company page for B2B marketing
  • Optimize a LinkedIn company page for B2B marketing
  • Launch a YouTube channel with 5 optimized videos
  • Set up a Twitter (X) marketing campaign
  • Generate a social media analytics report with insights & recommendations

Why Learn Social Media Marketing?

Learning Social Media Marketing is essential in today’s digital-first world, where billions of people actively use platforms like Instagram, Facebook, LinkedIn, and TikTok every day. It enables businesses to connect directly with their target audiences, build strong brand identities, and drive engagement through meaningful content. With advanced targeting options, real-time analytics, and cost-effective ad solutions, social media marketing helps you create high-impact campaigns that generate leads and boost sales. As a highly sought-after skill, it opens doors to roles like Social Media Manager, Content Strategist, Digital Marketing Executive, and Community Manager, offering vast career opportunities in marketing agencies, startups, e-commerce, and global brands.

Future Scope After Learning Social Media Marketing?

The future scope of Social Media Marketing (SMM) is incredibly promising as social platforms continue to evolve and dominate digital communication. By mastering SMM, you can build a career as a Social Media Manager, Content Creator, Digital Marketing Strategist, Influencer Marketing Specialist, or Brand Manager. Opportunities abound across industries such as entertainment, retail, technology, healthcare, and hospitality. With the rise of AI-driven content creation, video marketing, social commerce, and data analytics, SMM professionals are increasingly vital for driving brand growth and customer engagement. This dynamic field offers strong global career growth and diverse paths for both creative and analytical talents.

Kickstart Your IT Career with AVS Computer Institute

Learn Fundamental Courses, Programming Languages, Web Designing, Multi Skills, Engineering Drawing, Accounting, Graphics Designing, Digital Marketing, Data Analytics, and AI-Enabled Courses with expert training and hands-on projects to shape your global career.

Enroll Now